Amidst reports of alcohol poisoning and accidental deaths, Four Loko has dramatically dwindled in the black market. A new form of drink has risen from Four Loko’s ashes: pot-laced soda.
California-based businessman Clay Developer introduced a line of cannabis soft drinks that will soon be available in medical marijuana dispensaries in Colorado in February and in California this coming spring. The drink will be sold in 12-ounce bottles that will come in three varieties – Doc Weed, Orange Kush, and Canna Cola - all containing 35 to 65 milligrams of THC or tetrahydrocannabinol, the psychoactive ingredient in marijuana.
Data from the World Health Organization, a typical marijuana joint may contain 5 to 150 mg of THC and only about 2 or 3 mg is required to give the user a pleasurable high. Heavy users in Jamaica though consume 420 mg of THC per day. This translated to the Canna Cola containing 10 to 30 times the required amount of THC to get ordinary users a high. Incidentally, Canna Cola is marketed as a mid-morning snack for a Rastafarian.
Joshua Lile, a pharmacologist in the department of behavioral science at the University of Kentucky specializing in drug addiction, confirmed that the dosage in Canna Cola is much higher, even higher than those found in marijuana joints. Lile, in his interview for Life’s Little Mysteries, stated that "When you ingest THC orally, it's much more potent than when you smoke it. Active metabolites such as 11-hydroxy-delta-9 THC get produced in the liver and intestines when you metabolize the drug and these add to the effects on the brain."
There are studies that have used 30 mg orally administered THC; comparing the 35-65 mg in Canna Cola, it really is a high dose for a beverage.