It seems that listening to today's music is not helping teens avoid the temptation of alcohol abuse. A recent study found that for every hour an American teen listens to music, he will hear more than three references to alcoholic brand names
Researchers at the University of Pittsburgh and Dartmouth University published their findings in the journal Addiction, which points to rap, R&B, and hip-hop artists as promoters of a "luxury lifestyle characterized by degrading sexual activity, wealth, partying, violence and the use of drugs.”
While manufacturers may claim that they do not promote their products to minors, artists of the above-mentioned types of music are clearly doing it for them, and since companies give incentives to these artists whenever the songs containing the names of their products top the charts, they are somehow indirectly enticing teenagers to drink
Rap, hip-hop, and R&B music are the most popular forms of musical expression in today’s high school students. This is why these songs greatly affect the values of teen’s today, especially those of their drinking habits
. These songs come out as encouraging the youth to start drinking at an early age which could continue up to their teenage years.
Most of the alcohol songs relate the said substance to wealth 63.4% of the time, sex 58.5%, luxury materials 51.2%, partying 48.8%, drugs 43.9%, and cars or vehicles 39% of the time.
In the same study made by the proponents from the same universities, most of the brands mentioned in these songs are favorites of underage drinkers, especially girls. Patron Tequila, Hennessey Cognac, and Grey Goose Vodka are just some alcoholic drink brands that teens are very well-versed in.
In 2008, Lil' Jon and Snoop Dogg came up with their own brand of liquor which was explicitly included in the lyrics of their songs. Little Jonathan Wineries for Lil’ Jon and Landy Cognac for Snoop Dogg. Ludacris did the same in 2009 with Conjure Vodka and TI in 2010 with Remy Martin Cognac.