SAN DIEGO, CA (PRWeb) June 16, 2009, Affiliate partners find receiving tips, tools, and suggestions through their affiliate programs extremely important. By comparison, receiving bonuses do not matter as much although still very much appreciated.
These are the findings that TestCountry.com, a leading distributor of drug testing products, got from its recent survey of the members of its affiliate program. According to the survey, 38% of the company's affiliates highly value the tips, tools, and suggestions that they get through the TestCountry.com affiliate program.
On the other hand, 54% of the respondents say that the bonuses they get from the program are only somewhat important when compared to these tools, tips, and suggestions.
The poll also showed that 31% of the TestCountry.com affiliates are very appreciative of the new creatives and data feed that they get through the affiliate program. In addition, 38% think that contests are not important.
"We are constantly striving to improve our affiliate program," said Olga Stoyan, the affiliate manager for TestCountry.com.
"Our goal is to establish an open communication with our affiliates for better understanding and satisfying the needs of our partners," she added.
The company has more than 2,000 affiliates within its network. It works with its affiliates through partnerships with ShareASale.com and the Google Affiliate Network.
ShareASale.com is one of the most respected and most reliable affiliate networks on the Internet today. A Chicago-based network that was founded in April 2000, ShareASale.com is known well for its easy-to-use and highly customizable affiliate manager applications.
The Google Affiliate Network, on the other hand, is search engine giant Google's affiliate marketing arm. It is the product of the reorganization that Google made when it took over the management of DoubleClick Performics Affiliates in March 2008. DoubleClick Performics was the first company to offer full affiliate network services on the Internet in 1998.
Also included in the TestCountry.com survey are questions on what products the company should carry, as well as how the company can improve its affiliate program. When asked about it, Ms. Stoyan said that they "were a little surprised" to see the results of the poll.
Ms. Stoyan reports that TestCountry.com has received a number of interesting ideas from its survey respondents. The company is now seriously considering these products, especially new instant testing kits, ideas, and suggestions. It has also given special gifts to the survey respondents as a special appreciation for the time they have given on the poll.